Last updated: February 20, 2018

Business › Super Mario Abe marketing op in Rio cost Nintendo zero

How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japan’s prime minister popped out dressed as the red-hatted plumber Super Mario?

Zero.

The Japanese video game maker behind “Pokemon” and “Zelda” got the coveted stage that corporate sponsors pay millions for…
Japan Today: Japan News and Discussion – Business

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